Let us suppose that hockey does become more popular in China as a result of the Winter Games. Is it the NHL that will reap the benefit? Or is it that other professional league that shares time zones with China, and actually has a team in Beijing itself?
There may be a sound business case for the KHL to send players to the Beijing Games and shut down their own operations. That doesn’t necessarily apply to the NHL.
Let us suppose that hockey does become more popular in China as a result of the Winter Games. Is it the NHL that will reap the benefit? Or is it that other professional league that shares time zones with China, and actually has a team in Beijing itself?
There may be a sound business case for the KHL to send players to the Beijing Games and shut down their own operations. That doesn’t necessarily apply to the NHL.