Let us suppose that hockey does become more popular in China as a result of the Winter Games. Is it the NHL that will reap the benefit? Or is it that other professional league that shares time zones with China, and actually has a team in Beijing itself?
There may be a sound business case for the KHL to send players to the Beijing Games and shut down their own operations. That doesn’t necessarily apply to the NHL.
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Let us suppose that hockey does become more popular in China as a result of the Winter Games. Is it the NHL that will reap the benefit? Or is it that other professional league that shares time zones with China, and actually has a team in Beijing itself?
There may be a sound business case for the KHL to send players to the Beijing Games and shut down their own operations. That doesn’t necessarily apply to the NHL.